Ötztal Card

One platform, two map models – digital vacation companion and all-inclusive experience in the Ötztal valley.

Besucher überquert eine Hängebrücke beim  Stuibenfall Wasserfall im Ötztal und erkundet Outdoor-Erlebnisse.

With the Guest Card, all overnight guests in the Ötztal valley receive a free digital guest card throughout the year, which is automatically provided as part of the guest registration process. It is fully integrated into the Ötztal Inside Guide, a digital travel companion (PWA), and combines guest card, vacation planning, and booking in one place—available on the go at any time.

Guests have their guest card – and those of their family or fellow travelers – directly on their smartphone, can create personal watch lists, plan experiences, and book activities directly. The digital travel companion only shows content relevant to the stay: from tour and route tips to events and live information such as opening hours or weather. Price advantages are automatically taken into account – included services are available free of charge, and additional experiences are offered with dynamic discounts.

During the summer months, the Guest Card becomes the Summer Card for guests of over 400 partner accommodations, an all-inclusive card based on a cost-sharing system. It is also available as a purchase card (3, 7, or 10 days).

feratel Card Solutions form the technological backbone for all card models and services – from automated card provisioning, service and pricing logic to card verification, including real-time integration with mountain railways and a transparent transaction overview for service partners.

The Ötztal impressively demonstrates how different card models and digital services interact seamlessly on a common platform.

  • Free digital guest card for overnight guests throughout the year

  • Ötztal Summer Card as an all-inclusive pass in summer

  • Additional purchase option for the Summer Card (3 / 7 / 10 days)

  • Integration into the Ötztal Inside Guide (PWA)

  • Integrated adventure and experience shop with dynamic pricing

  • MobileCard as primary form of issue, optional physical card

  • Stationary and mobile ticket inspection, including in public transport

  • Real-time checking for mountain railways via web service (e.g., SKIDATA)

Oliver Schwarz, Managing Director of Ötztal Tourism

With the Guest Card and Summer Card, we have created a comprehensive system that intelligently combines digital guest services, card logic, and experience booking. The feratel platform allows us to flexibly combine free guest cards, all-inclusive models, and purchase cards, offering our guests a modern, comfortable vacation experience while maintaining a high level of transparency and acceptance among our partner businesses.

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