Südtirol Guest Pass
Europe's first comprehensive digital map system
Under the leadership of the Mobility Consortium and in cooperation with the South Tyrol Tourism Board, IDM, and feratel media technologies AG, the "South Tyrol Guest Pass" was technically rolled out in 2024.
The South Tyrol Guest Pass is the province-wide guest card for the whole of South Tyrol and a central component of the region's digital tourism service. It combines free mobility with a wide range of benefits and experiences, making it the key to a sustainable, connected, and modern vacation experience in South Tyrol.
All overnight guests automatically receive the South Tyrol Guest Pass from their host – either digitally or in physical form. The card allows free use of all public transport in the South Tyrol Transport Association and also grants discounts or free admission to numerous museums, leisure facilities, and attractions.
As part of the digitization of the province-wide card system, the South Tyrol Guest Pass has been completely converted to feratel Card Solutions in order to create a uniform, secure, and future-proof platform. The system integrates card management, service processing, reporting, interfaces to the South Tyrol Transport Association and various regional solutions, as well as digital guest dialogue.
The South Tyrol Guest Pass shows how an entire tourism region can benefit from a uniform digital infrastructure – easy to use for hosts, transparent for partners, and convenient for guests.
Sophia Oberjakober, Managing Director of MoKo - Mobility Consortium South TyrolAttracting guests and, above all, retaining them, increasing added value in the region—these are key issues that tourism professionals are constantly and incessantly confronted with. The guest card is a tool that has been used very successfully in South Tyrol for years. With the technical revamp, we are harnessing digital potential and giving the whole thing a new boost.